Why the old way of doing business is holding you back
Starting your own business is one of the most profound ways to make a positive impact on the world. It’s a chance to create something that aligns with your values, provides for your family, and genuinely makes the world better.
But let’s be real—building something great means going against the grain.
So much of the world (and business) operates from a place of dysfunction. We’re conditioned to fight, defend, and take. Fear governs much of human behavior—whether it’s mistrusting neighbors, escalating conflicts, or competing to "win" in life.
This isn’t just a cultural problem—it’s evolutionary. For most of human history, we’ve relied on instincts like fear and dominance to survive. The amygdala—our brain’s fear center—has been running the show, driving behaviors rooted in survival of the fittest.
But we’ve reached a turning point.
Human survival can no longer depend on out-competing and out-dominating. Our future depends on cooperation, compassion, and elevated thought.
This is what I call flying into the light.
It’s about stepping beyond survival instincts to create something aligned with your highest values.
Instead of operating from fear or competition, you create with clarity and purpose. You stop seeing threats and start seeing opportunities. You elevate yourself and others along the way.
When you build a business by flying into the light, here’s what happens:
You see opportunities everywhere.
You break free from stress and fear.
You create without tearing others down.
You experience a profound sense of freedom and purpose.
Your decision-making becomes sharper, your reasoning more sophisticated.
And here’s the kicker: this approach isn’t just fulfilling—it works.
People want to hire and work with someone creating a bright future. They’ll see the clarity, conviction, and compassion in what you’re building, and they’ll want to be part of it.
This is how we use business as a force for good. It’s not about competing, dominating, or outperforming—it’s about becoming the most humane version of yourself.
It’s about evolving on purpose and leading the way.
But let me be honest—this path isn’t easy. You’ll be surrounded by people clinging to the old ways, rooted in fear and dysfunction. They’ll doubt you, challenge you, and try to pull you back into the chaos.
That’s why I created GO INDEPENDENT.
This program isn’t just about starting a business. It’s about redefining how you show up in the world—and building something that truly aligns with your values.
Here’s how it works:
Online Curriculum: Step-by-step guidance to eliminate guesswork and help you focus on purpose, values, and long-term impact.
Weekly Live Coaching: Group sessions to tackle tough questions like when to seize an opportunity or how to design a business that supports your well-being.
Supportive Network: A community of mission-driven professionals creating independent businesses. These are your new colleagues, collaborators, and companions for the journey.
The program includes daily coaching through our active Telegram group, where members share resources, insights, and encouragement. You’ll connect with like-minded peers who will grow with you every step of the way.
GO INDEPENDENT is the culmination of seven years of research, design, and hands-on experience. I’ve distilled everything I’ve learned from building my own business and working with the world’s leading organizations into the most refined and actionable program available.
You get all of this for a one-time investment of $2400. It’s the best money you’ll ever spend.
If you’ve been waiting for the perfect moment to press go on your dreams—this is it.
Let’s make 2025 the year you build a business that changes everything.
With purpose,
Chris
Thanks For Reading!
I'm on a mission to help white collar professionals find freedom through independence. Whether you're thinking about launching a business or you're already independent and trying to make it sustainable, I've got you covered with resources to help you on your way:
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